Privacy Policy

Last updated: March 2026

AyurvedicUpchar.in ("we", "our", "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website ayurvedicupchar.in.

1. Information We Collect

1.1 Automatically Collected Information

When you visit our website, we may automatically collect:

• Usage data: Pages visited, time spent, referring URLs, browser type, device type, operating system
• IP address: Used for analytics and approximate geolocation (country/region level)
• Cookies: Small text files stored on your device (see Section 4)

1.2 Information You Provide

We do not require user registration. We may collect information if you:

• Contact us via email
• Subscribe to a newsletter (if available)

2. How We Use Your Information

We use the collected information to:

• Analyze website traffic and user behavior (via Google Analytics)
• Improve our content and user experience
• Serve relevant advertisements (via Google AdSense or similar ad networks)
• Detect and prevent technical issues
• Comply with legal obligations

3. Third-Party Services

We use the following third-party services that may collect data:

3.1 Google Analytics 4

We use Google Analytics to understand how visitors interact with our website. Google Analytics collects data such as pages viewed, session duration, and approximate location. This data is anonymized and aggregated. Google Privacy Policy

3.2 Google AdSense

We may display advertisements through Google AdSense. Google may use cookies and web beacons to serve ads based on your prior visits to our website or other websites. You can opt out of personalized advertising by visiting Google Ad Settings.

3.3 Cloudinary

We use Cloudinary for image storage and delivery. Images are served via Cloudinary's CDN. Cloudinary Privacy Policy

4. Cookies

Our website uses the following types of cookies:

You can control cookies through your browser settings. Disabling cookies may affect your experience on our website.

5. Data Retention

Analytics data is retained for 14 months (Google Analytics default). We do not store personal information beyond what is necessary for the purposes described above.

6. Your Rights

Depending on your location, you may have the following rights:

• Access: Request a copy of data we hold about you
• Deletion: Request deletion of your data
• Opt-out: Opt out of personalized advertising
• Correction: Request correction of inaccurate data

For Indian Users

This website complies with the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.

For EU/EEA Users (GDPR)

If you are in the EU/EEA, we process your data based on legitimate interest (website analytics) and consent (advertising cookies). You can withdraw consent at any time using our cookie consent banner.

7. Children's Privacy

Our website is not directed at children under 13. We do not knowingly collect personal information from children.

8. Security

We use HTTPS encryption, secure hosting (Vercel), and follow industry-standard security practices. However, no method of transmission over the Internet is 100% secure.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date.

10. Contact Us

If you have questions about this Privacy Policy, contact us at:

Email: [email protected]

Website: ayurvedicupchar.in